1. LOCATION AND TRANSPORTS.
Kenitra is located a 40 km to the north of Rabat, in the Tangier - Rabat – Casablanca axis.
It is connected by motorway and rail to the three most important cities,and to the main ports Casablanca and Tangier, as well as to the main airports of the country.
The project is strategically located just a 100 km of Mohamed V airport, a 150 km of Casablanca port and a 200 km of Tangier.
2. LABOUR FORCE.
Unlike other areas of the north of the country where there starts being labour shortage, Kenitra is plenty of reasonably skilled urban labour.
The Kenitra district has a population of almost 1 million, that added to million seven hundred thousand of Rabat-Salé, they assure an urban abundant and trained workforce, both workers and cualified workers.
The cost of living in the province of Kenitra (Gahrb – Charda – Beni Hssen) is below the national average of the country.
Important multinationals like the french Faurecia or the Japanese Sumitomo have chosen Kenitra as the main office of its facilities.